If you haven't noticed — or have been in captivity for the last five years — the Cars & Coffee movement is transforming automotive culture.
Local events, usually held on Saturday mornings once a month, act as tangible celebrations of motoring and are instrumental in exposing all ages to the diverse world of the automobile.There are a few key ingredients to the success of these events, below are the top three.
1. Coffee (Read: Early)
No matter how old you are, if you are a man in a committed relationship — married or otherwise — than your free time is predominantly occupied by trips to Garden Ridge and afternoons watching Les Mis.
Because of this pathetic existence, the only time you really have to spare is on Saturday mornings, say between 7AM and 10AM—which just so happens to be the Cars & Coffee witching hour.
Also, the undeniable connection between middle-aged men and coffee has played at least a minor role in this strategy.
2. Less is More
To build on the theme of time, car shows always seem to last a little too long. There is only so much summer heat, hot dogs, and aftermarket radios one can handle — which is why three hours seems to be the perfect amount of time spent around your car without it moving.
Also, remember this is an anti-lawn chair society, so when you show up with your cooler you better be going to the park afterwards.
3. Look, and Please Touch
If you frequent car shows, the classic "Look, but please don't touch!" stickers seem to always adorn the most unexciting cars on the lawn. But people have five sense — so seeing sometimes just isn't enough.
Which is why the casual atmosphere that Cars & Coffee provides is essential to its success —people want to hear, smell, touch, and (sparingly) taste the experience. The beauty of these events is their accessibility, people arrive, mingle, and spectators are able to get intimate with what is often a "5 feet experience."
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